about me

Hello, I'm Imi! I’m a studio florist based in Bristol. I set up whimsy floral to offer seasonal flowers filled with thoughtful, fanciful joy.

I am Bristol born and bred, but grew up running amuck around my Grandma’s farm in Worcestershire. Scrambling up the apple trees in the orchard, foraging within the woodland and getting lost in the cottage flower gardens feeling like Arrietty. These magical memories set me up with a appreciation of nature from a very young age. The fondness, wildness and nostalgia of this part of my life is something that truly inspires me and my work.

I have always been creative and see the world through colour and texture. Interior design, fashion and art are passions of mine. Floristry is the perfect marriage to feed my connection to the outdoors and self expression.

I spent my twenties working managing a holistic spa, whilst painting & drawing on the side. I eventually felt the inevitable pull of my hereditary green fingers. I started working at a local florist and after working for multiple wedding florists and training at The Bath Flower School, I set up whimsy floral!

Ship shape & whimsy fashion

why ‘whimsy’?

Simply put, ‘whimsy’ is a nickname given to me by my parents.
Imi became Imsy, which then turned into Whimsy or even the odd Imsywoo. But these names are strictly to be used only by the two who raised me…

The word whimsy resonates with me and my work in name but also in style and approach to floral designs

whimsy/ˈwɪmzi/

noun: whimsy; noun: whimsey

playfully quaint or fanciful behaviour or humour

want to create together?